The community has actively opposed chain businesses opening in Ocean Beach, and only a few exist there. In the 1970s, community protests led a chain of donut stores to drop its plans to open a store in O.B. In 2000 an Exxon station abandoned its attempt to open a gas station there. In 2001, an organized grassroots effort attempted unsuccessfully to block Starbucks from opening a coffee shop in Ocean Beach.
Wartime production during World War II required vast amounts of cotton, silk, nylon, wool, leather, and rubber. In 1942, the United States War Production Board issued Regulation L-85, cutting the use of natural fibers in clothing and mandating a 10% reduction in the amount of fabric in women's beachwear. To comply with the regulations, swimsuit manufacturers removed skirt panels and other attachments, while increasing production of the two-piece swimsuit with bare midriffs. At the same time, demand for all swimwear declined as there was not much interest in going to the beach, especially in Europe.
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