The community has actively opposed chain businesses opening in Ocean Beach, and only a few exist there.[16] In the 1970s, community protests led a chain of donut stores to drop its plans to open a store in O.B. In 2000 an Exxon station abandoned its attempt to open a gas station there.[21] In 2001, an organized grassroots effort attempted unsuccessfully to block Starbucks from opening a coffee shop in Ocean Beach.[22]
Wartime production during World War II required vast amounts of cotton, silk, nylon, wool, leather, and rubber. In 1942, the United States War Production Board issued Regulation L-85, cutting the use of natural fibers in clothing[46] and mandating a 10% reduction in the amount of fabric in women's beachwear.[47] To comply with the regulations, swimsuit manufacturers removed skirt panels and other attachments,[10] while increasing production of the two-piece swimsuit with bare midriffs.[48] At the same time, demand for all swimwear declined as there was not much interest in going to the beach, especially in Europe.[10]
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