The bikini finally caught on, and by 1963, the movie Beach Party, starring Annette Funicello and Frankie Avalon, led a wave of films that made the bikini a pop-culture symbol, though Funicello was barred from wearing Réard's bikini unlike the other young females in the films. In 1965, a woman told Time that it was "almost square" not to wear a bikini; the magazine wrote two years later that "65% of the young set had already gone over".[89]
We love bikinis. Why? Because they represent the breezy, carefree nature that summertime is all about. There is nothing better than waking up during the summer and knowing that they only thing you have to put on is your favorite bikini. Our women’s bikinis are sleek and stylish so that whatever color or design you choose, you will look and feel your best all day long. Since we know that you’re the type of women who enjoys being on the move and getting the most out of each day, we design our bikinis for women to keep you secure and comfortable while catching waves on your surfboard, riding bikes down the boardwalk, or exploring new places. Any ROXY bikini you choose will be able to take you from lounging leisurely to enjoying a day full of activities without having to worry about experiencing any discomfort or wardrobe malfunctions. It turns out that the perfect bikinis do exist, and they come from ROXY.
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