By the 1960s, the bikini swimsuit influenced panty styles and coincided with the cut of the new lower rise jeans and pants.[227] In the seventies, with the emergence of skintight jeans, thong versions of the panty became mainstream, since the open, stringed back eliminated any tell-tale panty lines across the rear and hips. By the 1980s the design of the French-cut panty pushed the waistband back up to the natural waistline and the rise of the leg openings was nearly as high (French Cut panties come up to the waist, has a high cut leg, and usually are full in the rear[228]). As with the bra and other type of lingerie, manufacturers of the last quarter of the century marketed panty styles that were designed primarily for their sexual allure.[227] From this decade sexualization and eroticization of the male body was on the rise. The male body was celebrated through advertising campaigns for brands such as Calvin Klein, particularly by photographers Bruce Weber and Herb Ritts.[229] Male bodies and men's undergarments were commodified and packaged for mass consumption, and swimwear and sportswear were influenced by sports photography and fitness.[229] Over time, swimwear evolved from weighty wool to high-tech skin-tight garments, eventually cross-breeding with sportswear, underwear and exercise wear, resulting in the interchangeable fashions of the 1990s.[230]

We know bikinis aren’t a one size fits all type of item which is why we design a variety of bikinis for women that can compliment any body type. We want you to be proud of the figure you’re flaunting this summer and a bikini that complements all of your natural curves is just what you need to stay confident in the skin you’re in. If you’re a believer that less is more, a micro bikini is the perfect option for you this summer. Enjoy catching some rays and working on your tan with minimal interruption from tan lines. If you’re a fan of slightly more coverage, opt for a high waisted bikini to keep you looking on-trend and feeling comfortable. A high waisted bikini is a great choice for a day at the beach or pool and can even be paired well with a cute sundress for an afternoon beachy look. Sporty or stylish, a sexy bikini is always an option to spice your style the next time you hit the beach. You can never go wrong with feeling sexy and confident as you head out for your next surf session. Whatever bikini style you’re comfortable with, ROXY has options that will keep your summer style game on point.
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