1969: First national standard on snorkels. In December 1969, the British Standards Institution publishes British standard BS 4532 entitled "Specification for snorkels and face masks" and prepared by a committee on which the British Rubber Manufacturers' Association, the British Sub-Aqua Club, the Department for Education and Science, the Federation of British Manufacturers of Sports and Games, the Ministry of Defence Navy Department and the Royal Society for the Prevention of Accidents are represented. This British standard sets different maximum and minimum snorkel dimensions for adult and child users, specifies materials and design features for tubes and mouthpieces and requires a warning label and a set of instructions to be enclosed with each snorkel. In February 1980 and June 1991, the Deutsches Institut für Normung publishes the first and second editions of German standard DIN 7878 on snorkel safety and testing. This German standard sets safety and testing criteria comparable to British standard BS 4532 with an additional requirement that every snorkel must be topped with a fluorescent red or orange band to alert other water users of the snorkeller's presence. In November 1988, the Austrian Standards Institute publishes Austrian standard ÖNORM S 4223 entitled "Tauch-Zubehör; Schnorchel; Abmessungen, sicherheitstechnische Anforderungen, Prüfung, Normkennzeichnung" in German, subtitled "Diving accessories; snorkel; dimensions, safety requirements, testing, marking of conformity" in English and closely resembling German Standard DIN 7878 of February 1980 in specifications. The first and second editions of European standard EN 1972 on snorkel requirements and test methods appear in July 1997 and December 2015. This European standard refines snorkel dimension, airflow and joint-strength testing and matches snorkel measurements to the user's height and lung capacity. The snorkels regulated by these British, German and European standards exclude combined masks and snorkels in which the snorkel tubes open into the mask.
Sports journalism expert Kimberly Bissell conducted a study on the camera angles used during the 2004 Summer Olympic Games beach volleyball games. Bissell found that 20% of the camera angles were focused on the women's chests, and 17% on their buttocks. Bissell theorized that the appearance of the players draws fans attention more than their actual athleticism. Sports commentator Jeanne Moos commented, "Beach volleyball has now joined go-go girl dancing as perhaps the only two professions where a bikini is the required uniform." British Olympian Denise Johns argues that the regulation uniform is intended to be "sexy" and to attract attention. Rubén Acosta, president of the FIVB, says that it makes the game more appealing to spectators.
Teen magazines of late 1940s and 1950s featured similar designs of midriff-baring suits and tops. However, midriff fashion was stated as only for beaches and informal events and considered indecent to be worn in public. Hollywood endorsed the new glamor in films like 1949's Neptune's Daughter in which Esther Williams wore provocatively named costumes such as "Double Entendre" and "Honey Child".
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