Increasingly common glamour shots of popular actresses and models on either side of the Atlantic played a large part in bringing the bikini into the mainstream.[1] During the 1950s, Hollywood stars such as Ava Gardner, Rita Hayworth, Lana Turner,[89][90] Elizabeth Taylor,[90] Tina Louise,[90] Marilyn Monroe,[90] Esther Williams, and Betty Grable[91] took advantage of the risqué publicity associated with the bikini by posing for photographs wearing them—pin-ups of Hayworth and Williams in costume were especially widely distributed in the United States.[38] In 1950, Elvira Pagã walked at the Rio Carnival, Brazil in a golden bikini, starting the bikini tradition of the carnival.[88]
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We love bikinis. Why? Because they represent the breezy, carefree nature that summertime is all about. There is nothing better than waking up during the summer and knowing that they only thing you have to put on is your favorite bikini. Our women’s bikinis are sleek and stylish so that whatever color or design you choose, you will look and feel your best all day long. Since we know that you’re the type of women who enjoys being on the move and getting the most out of each day, we design our bikinis for women to keep you secure and comfortable while catching waves on your surfboard, riding bikes down the boardwalk, or exploring new places. Any ROXY bikini you choose will be able to take you from lounging leisurely to enjoying a day full of activities without having to worry about experiencing any discomfort or wardrobe malfunctions. It turns out that the perfect bikinis do exist, and they come from ROXY.
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